2026

Amber Kim

Hi, I’m Amber Kim, a London-based Korean graphic and brand identity designer.
I focus on creating strategic and high-quality design outcomes. Explore more of my work on my website!

Hyper-Type

This project involved creating a graphic identity system for Hyper-Type, an annual typography and type design conference planned to be held at the Design Museum in Summer 2027.

The identity explores the evolution of typography as a self-evolving system. A custom modular typeface was developed to reflect transformation, adaptability, and continuous change. The visual language focuses on expressing movement across both still and motion-based applications.

HRW Cinema

The Human Rights Watch Film Festival, which ran from 1988 to 2024, was created to encourage discussion, raise awareness, and inspire action on human rights issues through the power of storytelling.

This project reimagines the festival as an on-demand OTT platform aimed at Gen Z and Alpha audiences, shaped around their digital behaviour and media consumption habits. The identity was strategically developed to increase engagement with human rights issues through an algorithm-led discovery system and a low-friction, high-frequency viewing experience inspired by platforms such as Instagram, YouTube, and TikTok.

The visual identity focuses on accessibility, immediacy, and continuous interaction, positioning social engagement and entertainment driven interfaces as a gateway to deeper awareness of global issues.

Int. Strangelove

Int. Strangelove is a publication inspired by Stanley Kubrick’s film, Dr. Strangelove. The design centred around six spaces featured in the film, each representing a unique story and atmosphere.

Amber Kim

Email address

Instagram

Web Portfolio

Biography