2026

Dain Yoon

designerdain.framer.website

I’m Dain, a multidisciplinary branding and advertising designer based in London. I find creative opportunities in everyday observations and transform them into meaningful ideas. From strategic thinking and concept development to activation and execution, I enjoy building work that connects with people and creates impact.

Morrow

‘Sober Curious’ is a growing cultural movement among Gen-Z, defined by a conscious shift towards reduced or no alcohol consumption. As the trend gained traction, many alcohol brands responded by introducing non-alcoholic alternatives, but I wanted to explore a different angle. Rather than removing alcohol from the equation, could there be a smarter solution to the hangover that follows?

Despite sharing similarly strong drinking cultures, hangover relief products are far less embedded in the UK than in Korean society. Recognising that gap as an opportunity, I came up with the solution of a sweet jelly stick designed to be taken before or during a night out: a format that feels social, shareable, and in step with how Gen-Z approaches experience-driven consumption.

Hangover relief jelly before drinking at UK pub

Hanging Shelf format to be located at supermarket's alcohol corner

Null Input

ASCII art works by using the silhouettes of text characters to form an image; meaning is created visually, without the symbols carrying any linguistic information. Inspired by this, I wanted to push the concept even further: what happens when the characters are removed entirely, leaving only the physical form of the keyboard itself?

Drawing on Berger’s idea that seeing precedes language, and Magritte’s insistence that both image and language can be deceptive, this project challenges these concepts through keyboards stripped of all text and symbols. Without any linguistic cues, the viewer is left to construct meaning purely through form, questioning whether removing language brings us closer to truth or simply opens up a new space for misreading.

Dain Yoon

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