For this project, I developed an original brand concept called Levant Rolls, a café inspired by Lebanese culture that specialises in Arabic coffee and artisan cinnamon rolls with a Middle Eastern twist. Drawing from my Lebanese heritage and broader Arabic cultural influences, I wanted to create a brand that felt both personal and authentic while offering a contemporary café experience.
The menu reimagines the classic cinnamon roll through Lebanese-inspired flavours and ingredients, featuring toppings such as pistachios and fruits traditionally associated with the region, including pomegranate, figs, wild blackberries, lemons, oranges, and Lebanese cherries. Arabic coffee is served in traditional Lebanese cups to further enhance the cultural experience and create a stronger sense of authenticity.
The visual identity draws inspiration from the colours of the Lebanese flag, red, green, and white, shaping the brand’s palette and overall aesthetic. As part of the project, I designed and illustrated a range of promotional materials, including social media campaign assets, posters, and exterior signage, creating a cohesive and recognisable brand presence across both digital and physical touch-points.
This project explores the intersection of branding, illustration, and cultural identity, resulting in a distinctive café concept inspired by Lebanese heritage and contemporary design.