2026

Max Tansley

I’m a multidisciplinary graphic designer focused on branding, photography, and video. My practice is conceptually driven, with an interest in how design can shape culture and capture feeling and atmosphere through visual work.

Gargoyle

Gargoyle is a short film developed for installation, filmed at the 2025 Lincoln Grand Prix following TEKKERZ Racing, one of the UK’s leading domestic teams. As Britain’s biggest one-day race, Lincoln provided a setting that felt intense, chaotic, and emotionally charged.

The project centres around Alec Briggs, a rider more closely associated with criterium racing than traditional road racing. Rather than documenting the race straightforwardly, the film focuses on the feeling around it – the nerves, tension, and release that sit on either side of competition. Through a more abstract visual language, Gargoyle explores the emotional side of bike racing and the atmosphere that surrounds performance.

Self-Directed Project.

Circuit Series

Circuit Series is a brand identity project developed through my Positioning + Industry focus on cycling and visual identity. The project rebrands the Full Gas Cycling Summer Circuit Series, a weekly summer race league held at Lee Valley VeloPark.

The identity aims to reflect the level of professionalism and commitment involved in grassroots racing. Rather than treating the series as a small local event, the rebrand gives it a sharper and more considered visual presence, highlighting the intensity of training and competition at this level. As someone who also races in the league, the project was shaped by a personal understanding of the atmosphere, effort, and culture around the series.

Vermuteria

Developed as part of my Patterns In Place major project, the work is based on Vermuteria, a restaurant in Coal Drops Yard. It uses moving image as a form of visual data collection, observing the relationship between the customer experience and the labour behind the counter.

Max Tansley

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